In the past Brunel sport clubs had no real promotion. Everything was generated by individual students without any consistency and with varied quality. I decided to address this issue by creating a series of short adverts that were combined into one video to promote Varsity 2013. I wanted to create something unique that had not been done before. This is why I have chosen to film athletes in 200fps in studio on high performance RED Epic camera. To finish off the whole piece, I designed motion graphics elements that represent human organs and chemical molecules responsible for the athletes’ performance such as eye, brain, and chemical compounds of proteins and fat. All of this was joined seamlessly to create one piece.