The client, Craig Jones Design, identified an emerging travel market, where young families are now visiting more obscure locations where accommodation is less likely to have high safety standards or smoke alarm fittings. Echo uses a docking station so that it can be mounted for home use or portable to meet these new travel requirements. Echo also contains GSM technology linked to its smoke sensors, allowing it to send and receive SMS messages to the users' mobile phones. This not only allows them to see when the alarm has been triggered, but also to adjust the alarm’s settings and reduce nuisance alarms. Furthermore, a unique fabric casing allows smoke to enter the alarm more easily and reduce response times.