MALAK KAMIL

INDUSTRIAL DESIGN BSc

Drawing, painting and sketching all contribute to my love of graphic design. Creating artwork to please the eye is my passion and I am versatile with applying these skills throughout the design process from branding to product styling. Studying design at Brunel has given me a large insight to all the challenges that can arise and has helped me become an efficient problem solver.

Experience:
2005-2006 Monkeehouse Ltd, Creative Designer. Bionyc Industries, Creative Designer. Crush Licensing, Portfolio Manager.
2006-2007 MADE IN BRUNEL Marketing Team Member

Skills:
Adobe Illustrator, Photoshop, InDesign, Pro/ENGINEER, Metal/Wood/Plastic workshop skills, Model Making, Proto-typing, Painting and Drawing.

Let Loose (Ethnic Hair and Beauty)

African Americans yield a purchasing power of over $650 billion and Britain's diverse communities £120 billion (1). Black women in the UK spend six times more on haircare than white women (2). There is a huge market in ethnic hair care. One of the most popular styles is hair braiding. The main problem is taking the braids out, which can take up to two days with up to two thousand braids to unravel. The Let Loose de-braider will assist the user in cutting down the time it takes to take braids out, leaving more time to carry on with today's busy lifestyles. It will also be beneficial for hairdressers as they can have more time to fit more customers in, therefore making more profit.

It will be a stylish product that will initially be used at hairdressers and sold to their customers. It is an easy to use product that has very little competition from similar products. Let Loose has been created as a brand which will develop products as a contemporary tool kit for ethnic hair styling.

(1) William Andrews, Proctor & Gamble
(2) http://news.bbc.co.uk/1/hi/business/4417725.stm

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